Digicliff, Digital News

Digital Acquisition Strategy

Everyone has already joined or joining the Digital Bandwagon. From a small boutique to large multinational company, a social volunteer to big government bodies, individuals to groups, everyone is out there, trying their best to get the attention of their targeted audience. As devices & technologies getting smarter day by day, reaching the right audience with the right message at the right time, on a right forum is turning out to be a staggering affair.

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Digicliff, Digital News

Cross-Channel Optimization- So what’s the buzz about it?

Every digital marketing planner is talking about ‘Cross – Channel Optimization’, so what’s the buzz about it? Let’s assume a customer has a budget of $20000 and has been active in 4 major digital channels, he would be advised to allocate $5000 for each channel. Sounds logic, yet, it may not be the most effective way of using the budget.  So, what could be the issue? Let’s get to the bottom of the pyramid first to find some answers.

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